Master of Communication
Why is the British meia profession goo?
There are 3 news agencies nationwie:
l Reuters: Establishe in 1850, one of the worl's important news agencies, heaquartere in Lonon. It has establishe branches in 158 countries an regions with 1,930 journalists.
l News Union: Establishe in 1868 an jointly operate by 4 companies, it specializes in proviing public relations an investment information for companies in the UK an Canaa.
l AFX News Co., Lt.: It is jointly operate by AFP an the Financial Times to provie information services to the financial inustry an business circles in Europe. Set up branches in European countries, the Unite States an Japan, heaquartere in Lonon.
There are 4 raio an television companies in the country:
The British Broacasting Corporation (BBC) was foune in 1922. A number of raio broacasting equipment manufacturers were jointly establishe to support financial operations through the collection of license fees an the sales profits of broacasting equipment. The state also allocate a portion of the funs, which is basically a semi-official television company. In British raio broacasting, the BBC has so far maintaine its ominant power, with a listening rate of 56% of the population an its program output accounting for 30% of all raio programs. In aition, the BBC not only prouces TV programs, but also prouces raio programs. At present, the BBC alreay has 120 million listeners worlwie. It is the largest news meia in the UK an the largest news meia in the worl
In aition, there are commercial inepenent television companies ITV, SKY, an BSB television stations. Raio stations, in aition to broacasting by television companies, there are also three national commercial raio stations.
The three major newspaper inustries in the UK:
The Daily Telegraph is also calle The Telegraph, "Daily Telegraph"
The Times, The Times
The Guarian, The Guarian
In aition to the above mentione are: "The Sun" The Sun, "Daily Mail" Daily Mail, "The Economist" The Economist
British newspapers are traitionally ivie into broasheets an tablois. Now these two types of newspapers are more about the ifference in content than the format. Broasheet, like China's "People's Daily" an "Nanfang Daily", reports on major political an economic events with serious an objective content. Naturally, the representative is "The Times" an "The Guarian." Tabloi is usually four-open, with half the size of a broasheet. The content is mainly entertainment an art, which is more relaxe an enjoyable. It may also have no iscipline an no lower limit (such as "The Sun").
Professional irection
Communication an Journalism, Meia stuies & Creative Inustries, Avertising & Pubic Avertising & Public Relations, Film, TV broacasting, vieo, multimeia, etc.
Employment prospects
News meia (traitional news, online news, photojournalism): Can enter major, meium an small newspapers an news publishing houses, an can also engage in news in raio an television meia, an can also enter the fiels of avertising, public relations, publishing, etc.
Marketing an avertising meia (avertising, marketing, cultural policy, cultural research): Can enter government epartments as well as private enterprises, engage in consumer marketing, sales, bran managers, avertising esign, avertising execution, marketing consulting, etc.
Mass meia (mass meia, public relations): can become professional public relations personnel, an work in enterprises, governments, communities, eucational institutions, hotels, meical welfare institutions, cultural exchange organizations an other inustries;
Meia publishing (meia proucts, film an meia research): will have professional creative talents an skills, occupations inclue photography, eiting, igital eiting, soun processing, interactive game esign, CD meia prouction, network esign, etc.
Creative performance (creative writing, performing arts, theater art): will have professional creative talents an skills, occupations inclue creative irector, art irector, irector, script writing, photography, eiting, etc.
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