专业： International Strategic Marketing [MSc]
国际战略营销
链接 :
课程设置：
Core courses
Consumer behavior 消费行为学
Global business environment 全球金融环境
International strategic management 国际战略管理
Managing across cultures an comparative management 跨文化和比较管理
Marketing communications 营销传播管理
Marketing ethics an society 市场伦理和社会学
Marketing research 市场研究
Services marketing 服务营销
Strategic marketing management. 战略营销管理
Optional courses may inclue
Export marketing 出口营销
E-Marketing strategy 网络营销策略
International bran management 国际品牌管理
Marketing planning an ecision making 营销策划和决策制定
Retail marketing 零售营销
Sales management an techniques 销售管理和技术
Strategic marketing consultancy. 战略营销咨询
费用： £20150
入学要求：
学术要求：
2.1 Honours egree or non-UK equivalent in business an management, marketing or commerce, or a relevant social science egree. Your egree must contain at least 25% of unergrauate creits in marketing, management or marketing & economics. This is a specialist egree for stuents with a backgroun in a relevant fiel of stuy. Those who o not have such a backgroun who woul like to pursue further stuies in the area of marketing an/or business growth are avise to apply for MSc Management with Enterprise & Business Growth.
语言要求：
overall score 6.5
two sub-tests no less than 6.5, no sub-test less than 6.0
or equivalent scores in another recognise qualification
职业发展：
Grauates go on to work in marketing roles in small an large companies aroun the worl, particularly in jobs relating to bran management, avertising an public relations, marketing research, marketing consultancy, jobs associate to conventional or igital marketing. We have a eicate careers an employability team who provie 1-2-1 support an avice, group workshops, employer events on campus an networking opportunities throughout the year to help you with your career prospects.
