The Master of Strategic Communication provides advanced study in public communication practices. It is relevant for graduates seeking a career in corporate, government, political, health, organisational or marketing communication, advertising, or public relations and for communication professionals seeking to advance their career to senior level.
The Master of Strategic Communication includes theoretical and practical perspectives on up-to-date issues such as audience insights through ethical data collection and analysis, digital media communication, and strategic communication informed by research and evaluation.
The world of public communication is changing rapidly through digitalisation, 'big data' analysis, new platforms and channels, and shifting attitudes and concerns. These are leading to changing practices and challenges, and new ethical concerns. The UTS Master of Strategic Communication is based on the latest research and is taught by a combination of senior academic researchers and leading industry professionals.
战略传播硕士课程提供公共传播实践方面的高级研究。该课程适合希望在企业、政府、政治、卫生、组织或营销传播、广告或公共关系领域发展的毕业生，也适合希望晋升到高级职位的传播专业人士。
战略传播硕士课程包括对最新问题的理论和实践视角，如通过道德数据收集和分析洞察受众、数字媒体传播以及以研究和评估为基础的战略传播。
通过数字化、"大数据 "分析、新平台和新渠道以及态度和关注点的转变，公共传播领域正在发生迅速变化。这些都带来了不断变化的实践和挑战，以及新的道德问题。UTS战略传播硕士课程以最新研究为基础，由资深学术研究人员和领先的行业专业人士共同授课。
Graduates of this course obtain:
an advanced understanding of human communication informed by social psychology, sociology, semiotics, cultural studies and other disciplines
the capability to synthesise communication theory and practice
the capability to develop communication strategy informed by research and analysis
a sensitivity to ethical and legal issues related to media and communication
a sensitivity to inclusiveness, equity and social justice
the capacity to develop communication strategies that reflect intercultural and global perspectives, and
practical skills to apply strategic communication to address organisational or social challenges and problems.
本课程毕业生可获得
在社会心理学、社会学、符号学、文化研究和其他学科的基础上，对人类传播有更深入的了解
综合传播理论与实践的能力
通过研究和分析制定传播战略的能力
对与媒体和传播有关的伦理和法律问题具有敏感性
对包容性、公平和社会正义的敏感性
制定反映跨文化和全球视角的传播战略的能力，以及
运用传播战略解决组织或社会挑战和问题的实践技能。
Careers
Graduates of this course are equipped to work in senior roles in corporate, government, political, organisational or marketing communication, advertising, public relations or integrated communication, including positions related to marketing and promotion, stakeholder engagement, employee communication, health, community relations, media relations, and public affairs.
就业方向
本课程毕业生可在企业、政府、政治、组织或营销传播、广告、公共关系或综合传播领域担任高级职务，包括与营销和推广、利益相关者参与、员工沟通、健康、社区关系、媒体关系和公共事务相关的职位。
