Master of Advertising
l ENTRY REQUIRMENT Academic IELTS overall band of 6.5 with no individual band below 6.0 TOEFL (Internet-based): minimum score of 92 with a minimum of 20 in each section
l WHAT YOU WILL STUDY Your studies will combine core courses with other advertising and elective courses that you will choose to build your specialisation or broaden your advertising knowledge. n
Core courses » Advertising Campaigns » Advertising Media Strategy » Advertising Strategy Planning » Advertising Theory and Practice » Creativity in Advertising » Global Media and Communication Industries » Managing Advertising: Agency and Client Approaches » Masters Seminar » Professional Practice » Professional Research and Evaluation n
Other courses you may choose from » Communication Design Entrepreneurship » Design Narratives » Globalised Communication and Culture » Any other approved elective course
l PROFESSIONAL RECOGNITION This program is accredited by the Media Federation of Australia (MFA) and the International Advertising Association (IAA).The program has links with The Communications Council (previously Australian Federation of Advertising) and the International Association of Business Communicators (IABC).
l CAREER OUTLOOK You will be equipped to enter professional and management roles in advertising agencies, promotional agencies, market research companies, management consultancies, and organisations (business, government and nonprofit) which use advertising to achieve their goals.
