Master of Science in Marketing (full-time)
Program features
The STEM-designated full-time Master of Science in Marketing with a concentration in marketing analytics develops skills for a deeper understanding of market theory, analysis, and practical applications.
Marketing theory
Develop the skills for a deeper understanding of the market, the profile of the market on a granular level, and targeted customer experience strategies based on real-time customer feedback.
Marketing in the digital age
Prepare to meet the demand for capable and confident marketing professionals who understand the digital economy, global, and start-up environments.
STEM-designated curriculum
The STEM-designated Master of Science in Marketing curriculum offers the opportunity to pursue an Optional Practical Training STEM Extension benefit.
Solutions to business challenges
Master necessary analytical methodologies to make smart, informed decisions and tackle complex business challenges.
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