美国市场营销专业分支:
Bran an avertising strategy 品牌营销
Corporate communications an public relation 公共关系营销
Integrate Marketing 整合营销
Marketing Analytics 营销分析
美国市场营销硕士对跨专业申请是很包容的,很多学校都不强制本科专业必须是市场专业,甚至文科背景也是允许的,比如商务英语、传媒类专业申请市场营销专业的同学特别多,如果有一定商科基础课程会更有优势。
有市场营销专业排名前 100 的学校:
1.Columbia University 哥伦比亚大学
Master of Science in Marketing
Northwestern University 西北大学
The MS in Integrate Marketing Communications Program
3.The Johns Hopkins University 约翰霍普斯金大学
Master of Science in Marketing
4.University of Southern California 南加州大学,
Master of Communication Management--Marketing Communication
5.University of Virginia 弗吉尼亚大学
M.S. in Commerce-Marketing & Management Track
6.New York University 纽约大学
M.S. in Integrate Marketing SCPS
University of Rochester (NY) 罗切斯特大学
M.S. in Business Aministration with a concentration in Marketing
8.Forham University 福特汉姆大学
Master of Science in Business Analytics (MSBA)
MS in Marketing Intelligence
9.University of Marylan 马里兰大学
MS in Business: Marketing Analytics
10.University of Georgia 佐治亚大学
Master of Marketing Research
11.Texas A&M University—College Station 德克萨斯农工大学
Master of Science in Marketing
12.Worcester Polytechnic Institute 伍斯特理工学院
M.S. in Marketing an Technological Innovation
13.Clemson University 克莱姆森大学
Master of Science in Marketing
14.Virginia Tech 弗吉尼亚理工大学
Master of Science program with a concentration in avance marketing research
15.Michigan State University 密歇根州立大学
MS in Business Analytics
Master of Science in Marketing Research
16.University of Denver 丹佛大学
Master of science in marketing
17.University of Alabama 阿拉巴马大学
Master of Science in Marketing