美国广告学主要课程内容:
综合基础课程:Avertising an Society,Writing for Meia Professionals,Principles an Practices of Avertising,Avertising Campaigns 以下是任一方向的课程
管理方向(Management track concentration courses):Account Planning;Interactive Marketing Communication;Avertising Meia Planning an Buying ;Contemporary Mass Communication;Communication Theory;A Management; Communication Research;Problem Solving in Avertising
创造方向(Creative track concentration courses): Creating Broacast Avertising;Contemporary Mass Communication;A Copy & Design (first semester);Avance Art Direction;Avance Copywriting;Portfolio Development I (secon semester); Portfolio Development II (thir semester)
研究方向(Thesis track concentration courses):Contemporary Mass Communication;Communication Theory; Avertising Management;Communication Research; Avance Communication Research for Thesis Track; Thesis Research for Thesis Track
美国广告学研究生职业前景:
就业方向:广告设计人员,企划人员,美术指导,,广告客户经理,广告销售策划,资深写得可以做到广告创意总监等。
就业市场:广告代理公司,传媒业,或者组织机构的市场策划,研究机构等。
通过上面对美国广告学研究生申请与就业的解读,相信对于很多计划申请美国广告学的学生可以参考上面的信息来提前做好申请美国研究生的准备和规划。