l 宏观：品牌管理宏观上主要是品牌管理学，即Bran Management；主要专业有：、品牌学 品牌发展、市场管理；品牌营销管理
l 微观：微观上的品牌管理即细化为品牌策划管理，即Bran management planning; 主要专业有：纺织品创新与品牌、服装设计专业（品牌管理方向）、时尚市场、奢侈品品牌管理、市场策划、品牌设计。风格品牌
英国品牌管理专业优势
l 可以跨专业申请。只要对本专业感兴趣，有创意有兴趣皆可以学习。
l 对于在读已经毕业学生没有严格的要求，已经毕业工作多年感兴趣皆可以申请。
l 同时，英国的品牌管理硕士的课程设置非常灵活，学生可以根据自己的兴趣爱好和将来的发展方向来自己选择专业领域和选修科目，使得学生们可以有的放矢;
l 学制短，使得在众多留学国家中，在英国获取该专业硕士学位的优势脱颖而出。
品牌管理就业方向
l 新闻媒介单位，广告与营销策划公司，从事品牌宣传，策划，市场营运，营销管理
l 企事业，机关单位从事品牌研究，品牌策划，品牌设计，品牌传播，品牌维护与管理。市场营运经理，营销管理总监
l 服装营销型企业的品牌店长、督导、终端培训、商品管理、客户管理、区域拓展、区域管理、数据分析、时尚买手、网络营销、品牌策划等重要工作岗位。
l 品牌顾问公司或品牌代理公司获得工作经验 发展行销、广告、品牌管理、传播、国际行销、社会行销等领域专业能力。
l 服装行业发展可往时装品牌总监，市场营运经理，营销管理总监，时装主管，时尚管理讲师，服装行业经理等方向发展。
英国学校品牌管理专业分析
剑桥大学（University of Cambrige）MBA Strategy & Marketing Consulting
Associate courses
Avance Data Analysis for Management
Business Strategy & Management Consulting
Changing the Game: Business Moels, Innovation & Strategy
Consumer Behaviour
Financial Services Strategy
International Business & Management
Lean Six Sigma Process Improvement
Next Generation Enterprise
Service Design & Innovation
Strategic Bran Management
Strategic Human Resource Management
Strategic Performance Management
Supply Chain Strategy
Activities
Consulting Careers Avice Clinic
External speakers
l 入学要求：3 years' full-time before commencing the course in September
1st or 2.1 . or GPA of at least 3.3 or Top 25% of class
Current class average – 690 . Mi 80% - (640-740) Vali GRE scores also accepte
l 语言要求：IELTS - average of 7.5 with no element below 7.0
TOEFL (Internet-base) - 110 with a minimum of 25 in each section
TOEFL (paper-base) - 637 with 5.5. in the Test of Written English
帝国理工大学（Imperial College Lonon）MBA
核心课程
Accounting management analysis
Business economics
Economic framework
Financial management
Quantitative methos
Marketing management
People an organisations
Strategic management
选修课程
Avance corporate finance
Breakout strategy
Bran management
Consuming an aopting innovation
Consumer behaviour
Corporate social responsibility
Derivatives
Designing an innovating services
Hege funs
Hi-tech strategy
International strategic management (Russia)
Intellectual property valuation
Issues in managing globalisation (Japan)
Leaership
Managing organisational change
Managing negotiations
New ventures in health sector
Portfolio management
Pricing strategies an policies
Private equity an entrepreneurial finance
Project time, cost an risk management
Strategic investment ecisions
Strategic management accounting
Sustainability an corporate regulatory frameworks
Venture capital finance
Well-being: principles for management an policy
l 入学要求：a Bachelor's egree from a Key or Project 211 university with a final overall mark of 80% or better. Preference is given to caniates with 85% or better. minimum of three years’ continuous relevant full-time work experience after grauation.
l 特殊要求Two essay papers .A quantitative methos examination .A viva.
(GMAT) an achieve a minimum score of 600 or above.
l 语言要求：IELTS (acaemic): A minimum score of 7.0 with a minimum score of 6.5 in writing an speaking
TOEFL (internet base): A minimum overall score of 100, with a minimum score of 24 in writing an 24 in speaking.
