在英国,很多高校都开设了广告相关课程,广告课程是英国学生最喜欢的三大热门专业之一。根据清华大学传发表的《中国传媒行业蓝皮书》指出到2010年底,中国媒业与广告产业总产值将达5620亿元。另据德国之声的新闻:中国将很快成为世界第二大广告市场。与广告业蒸蒸日上的发展情形不相适应的是专业广告人才的缺乏。
我国目前的广告从业人员不下 20 万,但真正受过高等专业教育和系统培训的不到二十分之一。随着中国加入WTO,中国经济与国际接轨,中国的广告产业对于高素质、具有国际化视野的广告人才的需求将更加的明显。
广告专业有两个分支,一个是与市场营销结合偏重于商科的广告学;另一个是与艺术设计相结合的广告设计制作类专业。
市场营销方向广告专业:强调广告投放、媒体选择。主要课程包括:市场调研、消费心理学、国际营销、公共关系学、广告学等。
艺术设计方向广告专业:强调广告产品的设计、制作与策划。主要课程包括:平面设计、色彩学、CIS设计、平面设计、包装设计、网络设计等。
推荐院校:
1、莱斯特大学
相关专业:Meia an Avertising MA
入学要求:At least a goo secon-class honours egree in any iscipline, though a Social Science egree woul be particularly relevant, from an institution recognise by the University.
语言要求:IELTS 6.5.
2、南安普敦大学
相关专业:MA Avertising Design Management
入学要求:The amissions policy for the MA Avertising Design Management is base on stuents having a goo honours egree in a relevant subject (2.2 or above) or an equivalent qualification in an appropriate iscipline.
语言要求:IELTS score of 6.5 with 6.0 in reaing an writing an a minimum of 5.5 in speaking an listening.
3、利兹大学
相关专业:MA Avertising an Design
MA Avertising an Marketing
入学要求:A 2.1 honours egree or equivalent qualification. In exceptional circumstances, applicants without a first egree will be consiere on the basis of their relevant work experience an potential benefit from the course.
语言要求:IELTS (6.5 overall with not less than 6.0 in all components).
4、埃塞克斯大学
相关专业:MA Avertising, Marketing an the Meia
入学要求:Our applicants shoul have a 1st, 2:1 or high 2:2 egree, or equivalent, in sociology or a relate iscipline.
语言要求:IELTS 6.5.
5、东英格利亚大学
相关专业:MSc Bran Leaership
入学要求:a new grauate who has stuie business, management or economics, with at least 25% of your overall egree in one of these three subjects, ora grauate in any subject, with three or more years' experience in marketing or strategy work.Either way, you must have a goo egree: an upper secon class honours egree (2:1) or its international equivalent.
语言要求:IELTS: 7.0 overall with no less than 6.5 in all components.
6、纽卡斯尔大学
相关专业:Meia an Public Relations MA
入学要求:A 2:1 honours egree, or international equivalent. We will also consier your application on an iniviual basis if you have lower or non-stanar qualifications an relevant professional experience in the meia, broacast or print journalism.
语言要求:IELTS 6.5 (with a minimum of 6.0 in each sub-section),
7、谢菲尔德大学
相关专业:MSc Creative an Cultural Inustries Management
入学要求:Minimum 2:1 or an approve professional qualification.
语言要求:Overall IELTS 7.0 with 6.0 in each component, or equivalent.
温馨提示:由于英国大学广告相关专业分支不同,请学生申请时注意仔细查阅相关专业的课程设置,以免出现申请偏差。