Marketing
HOW？
Promotion
Short-term
Campaign-Drive
Targeted
PR
ROI
Branding
WHO？
ldentity
Long-term
Continuous
Broad
Values
Brand Equity
Marketing
HOW?
Marketing is a Vass Umbrella inMethods, tools, and tactics yourbusiness
Advertising, social media, andpublic relations.
Running targeted ads
Branding
WHO?
Focus on company's mission,long lasting impression in thecustomer's mind
Identity or character of yourbusiness
Identity or character of yourbusiness
Dictate what your consumerscan expect of you
Marketing
SEO/SEM
Content marketing
Social media marketing
PPC (Pay Per click) marketing
Native advertising
Mobile marketing
Email marketing
00H(out-of-Home)advertising
Tv/Radio
Print campaigns
Event marketing
Branding
What inspired you to build yourbusiness?
Why do you want to offer yourproducts or services to yourtarget audience?
What makes you unique?
What do you want to come tomind when someone hears yourbusiness name?
How do you want people to feelwhen they think of your business?
How do you want customers todescribe you as a company?
