Program features
The STEM-designated full-time Master of Science in Marketing with a concentration in marketing analytics develops skills for a deeper understanding of market theory, analysis, and practical applications.
Marketing theory
Develop the skills for a deeper understanding of the market, the profile of the market on a granular level, and targeted customer experience strategies based on real-time customer feedback.
Marketing in the digital age
Prepare to meet the demand for capable and confident marketing professionals who understand the digital economy, global, and start-up environments.
STEM-designated curriculum
The STEM-designated Master of Science in Marketing curriculum offers the opportunity to pursue an Optional Practical Training STEM Extension benefit.
Solutions to business challenges
Master necessary analytical methodologies to make smart, informed decisions and tackle complex business challenges.
Johns Hopkins in D.C.
Carey Business School’s new D.C. location at 555 Pennsylvania Ave. NW is designed for the academic needs of today and the future. This state-of-the-art Johns Hopkins location creates new opportunities for research, education, and public engagements, giving you the powerful combination of the distinctive Hopkins advantage in the heart of Washington, D.C.
Explore all that Carey’s new D.C. home has to offer
Our Fall 2023 class profile
As a Master of Science in Marketing student, Mica is focused on understanding consumer behavior and implementing marketing strategies in an ever-changing market.
International link
Curriculum
Considering the interconnected world and the increased pace of doing business globally, competitive marketing professionals must understand appropriate quantitative and qualitative marketing methods to gain consumer insights. The Master of Science in Marketing with a concentration in Marketing Analytics provides the foundation to build the expertise and skills necessary for the future of marketing.
