西北大学 (Northwestern University)
埃文斯顿, 伊利诺伊州
项目信息：
项目名称： MS in Integrated Marketing Communication
所属学院： Medill School of Journalism
每年学费： $97,400
项目时长：15 months
入学选择：Fall
项目人数:125
申请要求：
GPA：N/A
标化成绩:N/A
语言成绩: N/A
录取率：N/A
其它要求：
- You must have earned a four-year bachelor's degree before starting the IMC program.
- Students in the IMC Full-Time Master’s program come from a variety of countries, schools and undergraduate majors. No specific major or prior coursework is required, but common undergraduate majors are communications, advertising, marketing, business, economics and journalism.
- The following criteria are used to evaluate applications:
A record of strong academic performance
Excellent interpersonal communication and analytical skills
Full-time work experience or internship experience in a relevant field is strongly preferred for the IMC program
Applicants directly from undergraduate programs are expected to have strong academic credentials
An understanding of integrated marketing communications and how Medill prepares students for careers in this area
Evidence of the maturity and professionalism needed to succeed in marketing communications professions
Ability to work well with others on team projects in a collaborative environment - Students have the opportunity to pursue a variety of career options, some that are qualitative and communications oriented and others that are quantitative and research oriented. All students learn the fundamentals of IMC as a strategic process for developing integrated marketing communications.
- Students interested in careers in strategic communications or brand strategy should demonstrate strong competencies in written and oral communications.
- Students interested in careers in marketing research or data analytics should demonstrate strong competencies in quantitative analysis.
- International students must demonstrate very strong spoken and written English-language skills via their interview, application essays and TOEFL or IELTS scores.
- Work experience is not required. However, it is preferable to have some exposure to your chosen field. This can be accomplished through a combination of coursework, undergraduate activities, internships and/or full-time or part-time work experience.
申请材料
- Academic transcripts
- Admissions interview (by invitation only)
- GRE/GMAT
- TOEFL/IELTS
- Resume
- Essays
- Professional statement
- Two recommendations
- A course-by-course evaluation and degree verification from a NACES
