Integrated Marketing Communications MSc
Integrated marketing communications (IMC) is a strategic, innovative approach through which organizations drive performance by engaging, serving and communicating with consumers and other constituents.
IMC combines qualitative understanding of consumers with large-scale analytics to develop strategic communications and content that build and maintain strong brands. Grounded in advertising, public relations and direct media communications, IMC has emerged as the premier way for organizations to manage customer experiences in the digital age.
西北大学(Northwestern)整合营销传播专业 Integrated Marketing Communications 是开设在新闻，媒体和整合营销传播学院下为期15个月的硕士课程，专为您在营销传播领域的职业生涯而量身定制，为期五个季度的紧张训练让您准备了解和吸引消费者、解决营销挑战并在数字时代建立强大的品牌。整合营销传播 (IMC) 是一种战略性的创新方法，组织通过该方法通过与消费者和其他成员的互动、服务和沟通来提高绩效。 IMC 将对消费者的定性理解与大规模分析相结合，以开发建立和维护强大品牌的战略传播和内容。 IMC 以广告、公共关系和直接媒体传播为基础，已成为组织在数字时代管理客户体验的主要方式。该专业同时也是STEM项目。有以下三个研究方向可以选择：
Customer understanding and analysis of consumer data
Messages and content, including:
-Brand strategy
-Strategic communications
Media channels and platforms for communications
课程设置：
Fall Quarter - 1st
Consumer Insight
Marketing Research
Financial Accounting
Marketing Strategy
Winter Quarter
IMC Strategic Process
IMC Law, Policy and Ethics
Brand Management Foundations
Strategic Communications Foundations
Media Foundations
Data Science Foundations
Data Management and Visualization
Spring Quarter
IMC Law, Policy and Ethics
Managing Integration
Building Brands with Creative Ideas
Shopper Marketing
Customer Value Innovation
Content Strategy
Employee Engagement and Leadership Communications
Marketing Public Relations
Media Insight Strategy
Media Marketplaces
Fall Quarter - 5th
IMC Leadership
Strategic Brand Management
Introduction to MarTech
Shopper Marketing
Customer Value Innovation
Data Storytelling
Digital Marketing Activation
Investor Relations
Crisis Communications
Innovation Process
入学要求：
要求申请人本科学位，专业背景不限，需要GRE/GMAT, 国际生需要提供雅思托福成绩（没有最低要求），还需要提供WES认证。
申请截止时间：
Round 1: October 11
Round 2: January 5
Round 3: March 4
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