今天为大家带来纽约大学M.S.in Integrated Marketing整合营销专业的解析。
该专业所有的课程均以marketing为中心。学生需要先完成一系列核心课程,然后从三个concentration areas中来选课:digital marketing, brand management, ormarketing analytics。为了完成学位,学生需要修capstone course。
整个课程包含14门课,每门课3学分,总共42学分。所有的课程都在晚上上课,以方便职场人士以及满足学生的实习需求。全日制学生需要两年完成学位,兼职学生需要在五年内完成学位。
核心课程 :
Integrated Marketing
Finance for Marketing Decisions
Campaign I: Strategy & Execution
Campaign II: Planning & Management
Statisticl Measurements, Analysis, & Research
Database Mgmt & Modeling
Competitive Strategy
Digital Marketing
The C-Suite Perspective: Leadership & Int Mktg
特色的选课与实习:可以根据自己的兴趣爱好以及职业发展目标在以下三个concentrations里面进行课程选择,值得一提的是所以的concentration里面,均有实习这个选项,但不算做学分。
Brand Management领域:
Brand Strategy
Managing Products & Brands
Consumer Behavior
Direct Marketing
Internship
Digital Marketing领域:
Social Media & The Brand
Search Marketing
E-Commerce Marketing
Operations Strategy
Direct Marketing
Internship
Intensive in American Business
Marketing Analytics领域:
Business Analytics and Data Visualization Using SAS
Web Analytics: Seo/Sem, Ppc, Email & Clickstream
Advanced Test, Analysis, & Experimental Design
Crm: Managing Customer Experience
Direct Marketing
Internship
Intensive in American Business
该专业的毕业生的职业方向包括但不限于:brand and product management for consumer and business-to-business companies;consumer behavior and market research analysis;advertising agency and digital agency management;database management;media sales; earch-engine optimization;e-commerce, e-mail, and social media marketing;marketing analysis(消费者和b2b公司的品牌和产品管理;消费者行为和市场研究分析;广告代理和数字代理管理;数据库管理;媒体销售;搜索的引擎优化;电子商务、电子邮件和社交媒体营销;营销分析)。
往届学生就职公司 : Nestle;The Dannon Company, Inc.;Google Inc.;Draftfcb;Donnelley Marketing;DoubleClick;Organic, Inc.;Microsoft;Digitas;Razorfish;WeightWatchers.com;Lacoste;Ogilvy;G2 Worldwide;Oxygen Media;Epsilon Data Management, LLC;Elizabeth Arden, Inc.;MRM Worldwide;SAP;Citigroup Inc.