Compulsory Courses 必修课程
- 媒体和通信基础知识
- 数据科学基础编程
- 用于数字媒体的 AI
- 人工智能和数字媒体研讨会
- 大数据管理和分析
- 数字媒体的数据挖掘和知识发现
Elective Courses 选修课程
- 媒体心理学
- 市场分析中的人工智能和大数据应用
- 人工智能理论与应用
- 数字媒体推荐系统
- 数据分析和可视化工作室
- 计算新闻学
- 数字媒体新闻和专题写作
- 媒体传播与生物学
- 数字媒体的视觉分析和决策支持
- 数字媒体的动态 Web 和移动编程
- 数字媒体研究项目
- 社交媒体和在线社交网络
- 媒体传播与心理学
- 算法文化
- 新兴媒体和通信技术
- 传播研究的方法和方法
- 企业传播问题
- 组织沟通
- 政治传播与舆论
- 定性研究方法
- 社会科学理论概论
- 媒体和通信大数据分析
- 媒体传播与心理学
- 高级定量传播研究方法
- 通信研究论文
- 新闻与传播理论
专业介绍：
The programme aims to provide students with cutting-edge interdisciplinary knowledge of and skills in AI and media communication needed for the computational and digital age. Students are expected to become proficient in essential aspects of data-driven research, story-telling, branding and promotion, audience engagement and editorial decision-making. Students are also expected to be able to apply these data media and communications skills to produce analytics, solutions and insights for media organisations and others in or connected to the industry. Grounded in an academic core of several theoretical and methodological courses, the Programme offers a wide range of elective courses focusing on knowledge and practice in media institutions and operations in the context of the digital transition. These combinations of courses have been chosen with the specific goal of nurturing high-quality, ethical professionals and managerial personnel in the media and communication industry
