课程设置
Core Areas of Study
Compulsory Subjects
Corporate Communication: Past and Present
Communication in Multicultural and Multilingual Contexts
Bilingualism: First Principles
Symbolism and Corporate Communication
Elective Subjects
BCC Block
Advanced Bilingual Workshop for Verbal and Non-verbal Corporate Communication
Advanced Bilingual Workshop for Written Corporate Communication
Crisis Management and Communication
Digital Media Communication
Glocalisation and Media Communication
Professional seminar: Practices and Challenges
Strategic Corporate Communication
MABCC Internship
MABCC Supervised Project
核心研究领域
必修科目
企业传播：过去和现在
多元文化和多语言环境中的交流
双语：第一原则
象征主义与企业传播
选修科目
密件抄送块
语言和非语言企业沟通高级双语研讨会
企业书面沟通高级双语研讨会
危机管理与沟通
数字媒体传播
全球本地化和媒体传播
专业研讨会：实践与挑战
战略企业传播
MABCC实习
MABCC 监督项目
入学要求：雅思6.0
