马里兰大学学院公园分校（University of Marylan,College Park，缩写UMD或UMCP），或译马里兰大学学院市分校，是一所位于美国东部小城学院公园市的大型公立综合性全国大学，成立于1856年，提供本科、硕士、博士、文凭课程（Certificate）四种学位类型；该校与华盛顿距离约8里。马里兰大学系统是美国第12大大学系统，由13所马里兰高等教育机构组成的大学系统。马里兰大学公园分校是马里兰大学系统十四所高等教育机构中历史最久、最大、最好的一所，同时也是整个大华盛顿地区最大的一所高校，该校被评为公立常春藤院校之一。
马里兰大学史密斯商学院的商业分析硕士课程(MSBA) 为你在当今瞬息万变，数据驱动的世界中探索大数据分析的最佳方法。商业分析硕士（MSBA）课程将使你了解如何分析大量数据，以及为现代商业难题提供创新解决方案。拥有宽泛的知识与技能是雇主在招聘人才时所最为关注的，可以使你在激烈的招聘竞争中脱颖而出。参与到实践项目获取宝贵经验，使得你可以在真实工作环境中游刃有余。数据分析硕士的课程将助力你的事业一路高升。
课程设置
Data, Moels an Decisions
Analytical moeling of business ecisions; uncertainty, risk an expecte utility; regression moeling to infer
relationships among variables.
Database Management Systems
Introuction to the conceptual, logical an physical esign of relational atabase systems an their use in
business environments. Topics inclue information moeling an optimization via normalization; Structure Query
Language (SQL); Data Warehousing.
Decision Analytics
Analytical moeling for managerial ecisions using a spreasheet environment. Inclues linear an nonlinear
optimization moels, ecision making uner uncertainty an simulation moels.
Data Processing an Analytics in Python
An introuction to the Python programming language for the purpose of processing, analyzing, an visualizing
ata. In aition, stuents will be introuce to eveloping basic regression, optimization, an simulation
moels in Python, using highly popular packages. Course emphasis is on mastering basic Python functionality an
eveloping intermeiate to avance skills in working with ata, through instruction an active learning.
Big Data an Artificial Intelligence for Business
This course uses a learning-by-oing approach to unerstan key concepts behin Big Data an AI, the strategic
rivers of these technologies an the value propositions that they provie to inustry. The course cover
technologies within this ecosystem incluing Haoop, AWS, Pig, Hive, Amazon Web Services an Spark. Examples of
AI using Deep Learning will be presente. The focus is on creating awareness of the technologies, proviing some
level of familiarity with them through hans-on exercises an projects, an enabling strategic thinking aroun
the use of these technologies in business.
Data Mining an Preictive Analytics
In business magazines, on TV, an in boar rooms, “big ata” an “ata analytics” are now hot topics. Vast
quantities of ata are being generate these ays, incluing new types of ata such as web traffic, social
network ata, an reviews an comments on websites. This ata is a valuable resource that, when use correctly,
can create a competitive ege for companies by improving the quality of ecision making. Recent avances in
computing harware an software have mae the application of avance analytical methos much easier. This
course takes avantage of these evelopments to introuce ata analytics to those intereste in eveloping
expertise in ata riven ecision making.
The course is intene to provie an introuction to the tools an techniques of ata mining & machine learning
that are central to business analytics, with particular emphasis on classification an preiction. The focus
will be on business applications an examples from Marketing, Finance, Healthcare, an Operations will be use
to illustrate the breath of applications.
Data Visualization an Web Analytics
Electives
Operations Analytics
Computer Simulation for Business Applications
Price Optimization an Revenue Management
Decision Analytics
Analytical moeling for managerial ecisions using a spreasheet environment. Inclues linear an nonlinear
optimization moels, ecision making uner uncertainty an simulation moels.
Capstone Project in Business Analytics
Business Communication
Consists of written an oral base-line assessments. Stuents will meet with Program aministrators to receive
feeback on these assessments an create an iniviualize evelopment plan. Workshops an core course
assignments, Smith-relate activities an CMP assignments.
毕业后对应的职位
• 商业智能分析师
• 数据分析师
• 数据科学家
• 运筹学分析师
• 定量分析师/建模师
• 风险分析师
商业分析硕士能为你带来什么？
学会掌握行业专用工具：• 亚马逊网络服务 • 谷歌分析 • Excel 求解器和求解器表 • Haoop • Hive • Python • R • Spark
• SQL
70%学生毕业后六个月内获得企业OFFER
毕业生平均年薪起薪75,000美元
运营研究分析师十年就业增长25%
